What is the key to developing great mobile apps?

Monday, September 12, 2011 gc 0 Comments

The key is focus. You must find the essence of the product. You must deliver the key features needed—not all of them—just the essential ones. It requires focus because that is what people want and expect. People want the NUI (Natural User Interface) experience to be better, simpler, and to satisfy their goals in a simple natural way. Just because there is room for another link, gadget, button, or ad, does not mean you should add it. The friction that is created, conceptual weight, and maintenance usually don't justify it. It is just a different way of thinking. Simple, minimal, and beautiful—the attributes all apps should have. By focusing on what is important, you could even change your whole company. Focus leads to great design.